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Semantic E-Mail Delivery

An experimental system automatically figures out where to send e-mail.

By Erica Naone

Friday, January 23, 2009

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A prototype e-mail system being tested at Stanford University later this year will radically change how users specify where their messages are supposed to be delivered. Called SEAmail, for "semantic e-mail addressing," the system allows users to direct a message to people who fulfill certain criteria without necessarily knowing recipients' e-mail addresses, or even their names.

Credit: Technology Review

E-mail addresses are an artificial way of directing messages to the right people, says Michael Genesereth, an associate professor of computer science at Stanford who works on SEAmail. "You want to send messages to people or roles, not to strings of characters," he says. Semantic technologies are aimed at making just this sort of thing possible. The idea is to create programs that understand context, so that users can interact with the software more naturally. Technical details, such as the need to specify an e-mail address, get hidden inside the system, so that everyday users no longer have to pay attention to them.

Genesereth says that users were wildly positive about a previous prototype built by his group and used among semantic researchers. For example, people wanting to send a message to "Michael Genesereth" could simply type his name as a recipient, and his most recent e-mail address would automatically be selected. A user could also send a message to a group such as "all professors who graduated from Harvard University since 1960." SEAmail can handle both of these examples, Genesereth explains, without requiring the user to spend time doing research or keeping an address book up to date.

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In SEAmail, a user selects recipients for a message in much the way that she would set up a search query. The parameters can be as simple as a person's name, or as complex as sets of logical requirements. But the system is limited by how much information it has about potential recipients. "To realize the full potential, we need to have rich data about the people who are sending messages to each other, their interests, and so forth," Genesereth says. Within an organization, he says, there's usually a lot of available data. The technical challenge is setting up an integrated version of the data that SEAmail can access easily. The data needed to fulfill the request for professors who graduated from Harvard, for example, would probably come from several databases, Genesereth says. His team is currently researching ways to pull together existing databases without affecting how they're already being used.

But getting good data for SEAmail becomes a much harder problem on the broader Internet than it is within an organization, Genesereth says. Although there are semantic standards that can allow systems to extract information about people from Web pages, he worries that outdated information could degrade the quality of the system.

Comments

  • Someone must love spam
    I don't think I could come up with a better tool for increasing spam if I tried. If I understand the tool, I can send email to everybody in the US, say, who meet criteria buried in databases scattered around the internet. I don't know these people, they haven't indicated an interest in communicating with me, yet I can send them email. Didn't we have to pass laws setting up do-not-call lists to stop the equivalent problem with telephone numbers?

    With this system I might send my message to email addresses that these people-I-don't-know have set aside for particular purposes (unrelated to me, for sure)

    For example, I have a Yahoo address I use when I'm forced to enter an address to access data on a site, but where I don't really care to get email from the site, an email address associated with my business, and a personal email address for communications with my friends. Do I want this system to "override" this logic? No way!
    Rate this comment: 12345

    Bruceahz
    01/23/2009
    Posts:17
    Avg Rating:
    3/5
    • Re: Someone must love spam
      That's exactly the reason that they're focusing on using it within organizations for the time being.
      Rate this comment: 12345

      Erica Naone
      01/23/2009
      Posts:43
      Avg Rating:
      4/5
    • Re: Someone must love spam
      Wouldn't a "Do not email" list be wonderful! But nobody really cares about reducing spam, since it drives the economy of the Internet. Simply charge a penny an email and we put spammers out of business, but probably Cisco, IBM, AT&T, Verizon, etc. too.
      Rate this comment: 12345

      fiberman
      01/28/2009
      Posts:74
      Avg Rating:
      3/5
  • disastrous destinations
    Seems to me that this system makes it much more likely to accidentally send emails to places they shouldn't go. Either because you didn't specify the destination criteria quite correctly, or because the system itself had bad data or bugs.
    Rate this comment: 12345

    ms
    01/23/2009
    Posts:130
    Avg Rating:
    4/5
    • Re: disastrous destinations
      The full paper the researchers wrote discusses this problem, and suggests showing people either a) a provisional list of who they're sending a message to or b) a sample of names from the list, along with the number of recipients. That way, if you put in some requirements that would send an e-mail to 1,000 people, you do have a way of knowing that.
      Rate this comment: 12345

      Erica Naone
      01/23/2009
      Posts:43
      Avg Rating:
      4/5
  • Doesn't this skip over social networking?
    I think the real issue here that wasn’t addressed in the article is that this system is entirely skipping over the entire burgeoning field of social networking.  Yes, people want to be able to find everyone in a group or community, but there are social networking systems to do that like FaceBook, LinkedIn, or IBM Lotus Connections.

    There’s a rich set of social connection and community functionality - creating, joining, inviting, disbanding, leaving, mining, referring, federating - that people want to do with networks.  The richer functionality (being able to auto-lookup someone's most recent email address is fine) described by this addressing system seems to ditch all of that in favor of a query that determines your inclusion or exclusion based on a database without injecting the human effort that goes into nourishing and pruning one’s group and community memberships.

    FYI - I did a full posting on this: http://knowledgeforward.wordpress.com/2009/01/23/who-wants-queries-in-emails-to-field-dont-include-me-in-that-query-result/
    Rate this comment: 12345

    croth1
    01/23/2009
    Posts:1
  • Trust System
    How about adding a trust system so that mails can be filtered based on trust level. There are lots of number of criteria that can be included and even a reference system and certifying agents (such as corporate, spam filters, etc) can be set up to ensure the quality of the emails. This will also have the advantage of tapping the potential of the internet and helps built security in the internet.
    Rate this comment: 12345

    andrewmurnia...
    01/26/2009
    Posts:1
  • To: All developers of email systems working on dumb ideas
    Could you please focus some of your immense brainpower on trying to reduce the amount of ridiculous email I get instead of trying to find ways to send me more. I've had the same email address for about 17 years now and you can guess how much email I get. Could you use this technology to put me in a category "does not wish to get emails containing dumb jokes, marginally funny but embarrassing photos, offers for you know what, etc. I know you are smart enough to do this - and if you succeed, I promise to quit sending you these plaintive emails.
    Regards,
    Overflowing In Box
    Rate this comment: 12345

    fiberman
    01/28/2009
    Posts:74
    Avg Rating:
    3/5
    • Re: To: All developers of email systems working on dumb ideas
      As a co-author of the article and someone who has had the same email address for 15 years, I understand spam. The article proposes semantic filtering. Personally, I use a whitelist that requires the sender from a previously unknown address to use a code word. This is easily found by an individual who really wants to contact me, rather than a program or a careless person.
      But please do read the entire article. You can of course access it at the IEEE digital library or you can download a pdf from the author's site at
      http://logic.stanford.edu/sharing/papers/ic-sea.pdf
      Rate this comment: 12345

      cjpetrie
      02/05/2009
      Posts:2
      • Re: To: All developers of email systems working on dumb ideas
        Now that you have had a chance to read the article in full, you may understand that SEAmail will result in no more spam than you are getting now, and possibly less. One reason is that it is targeted only for closed systems such as an Intranet exactly for control purposes.

        Another reason is that even on the open Internet, spammers can already target demographics and use of SEAmail would at least narrow their focus, allowing some people to be bypassed. Though whether spammers would take advantage of this or not depends upon the cost of sending email, which now is small. (This second reason is a corollary of the general theorem that no property of SEAmail is worse than that of normal email and some properties are much better.)

        The third reason is that SEAmail allows semantic filtering, as described in the article.

        It should also be pointed out that social networks are an excellent platform for deploying SEAmail and that current email systems there are only marginally "semantic" though there is great potential to go in that direction.
        Rate this comment: 12345

        cjpetrie
        03/04/2009
        Posts:2

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