Tag: advertising

An Advert for In-Game Violence

By Andrew Schrock | 09/02/2009 | 2 Comments

Research finds ads embedded in violent games to be more memorable.

Rogue Pharmacies Dominate Bing's Ads

By Kristina Grifantini | 08/05/2009 | 11 Comments

Illegitimate pharmacies account for 90 percent of drug ads on Microsoft's Bing, according to a new report.

Mapping a City's Rhythm

By Kate Greene | 03/13/2009 | 0 Comments

A phone application highlights hot spots and will soon show where different urban "tribes" gather.

But Who's Counting?

By Jason Pontin | 02/24/2009 | 1 Comment

No one really knows how many people visit websites. A San Francisco startup and Google are both working to change that.

Making Money from Social Ties

By Erica Naone | 09/18/2008 | 1 Comment

Advertisers are building complex applications to try to engage users on social networks.

Tracking a Shopper's Habits

By Michael Fitzgerald | 08/04/2008 | 3 Comments

Infosys's sensor network turns stores into mini-Internets.

Social Networking Is Not a Business*

By Bryant Urstadt | 06/23/2008 | 10 Comments

Web 2.0--the dream of the user-built, user-centered, user-run Internet--has delivered on just about every promise except profit. Will its most prominent example, social networking, ever make any money?

Targeting Mobile Ads

By Andrew Schrock | 11/21/2007 | 0 Comments

Nokia's Enpocket acquisition paves the way for contextualized mobile advertising.

Software That Knows What You Like

By Kate Greene | 11/08/2007 | 0 Comments

Cleverset's approach to e-commerce exposes consumers to the long tail.

Listening for Ads

By Erica Naone | 09/05/2007 | 0 Comments

Research firm IMMI tracks ad exposure by sampling sound through cell phones.

How Ads Affect Our Memory

By Andrew Schrock | 08/21/2007 | 4 Comments

New research could help advertisers make a better impression.

Building onto Facebook's Platform

By Erica Naone | 07/31/2007 | 3 Comments

Developers search for killer apps for the social operating system.

Making Money from Online Video

By Andrew Schrock | 07/23/2007 | 1 Comment

How will Revver and other revenue-sharing video websites address the challenges ahead?

The Future of Search

By Kate Greene | 07/16/2007 | 1 Comment

The head of Google Research talks about his group's projects.

Jott: Calling It In

By Wade Roush | 03/30/2007 | 9 Comments

Ever had a great idea while you're stuck in traffic? No problem. Pick up your phone and Jott yourself an e-mail.